Privacy Policy · Mountainhead Games

This Privacy Policy applies to all mobile games published by Mountainhead Games on Google Play:

Rich Rush (com.lakshmimedia.richrush)

It explains how Mountainhead Games (“we”, “us”, “our”) collects, uses, shares and protects information when you use our games (each, the “App”). By using the App you agree to this policy. If you do not agree, please do not use the App.

1. Information we collect

Our games do not require you to create an account and never ask for your name, email address, phone number or payment details. Depending on the features you use, the following data may be collected and processed:

Device information: device brand and model, operating system version, memory size, language, time zone, app version, install date, network type and whether a VPN or emulator is in use. Used to keep the App working, to prevent fraud and to protect the security of the App.
Device identifiers: the Android ID and a random install ID created by the App on first launch. Used for fraud prevention and security (for example, detecting device farms and fake ad views), to verify rewarded ads and to credit invite rewards. They are not used for advertising.
Advertising ID: the Google Advertising ID, used by our advertising partners to show and measure ads, limit how often you see the same ad and, where you have agreed, show personalised ads.
Approximate location: a coarse location derived from your IP address by our advertising partners, used to show regionally relevant ads and to prevent fraud. We do not collect precise (GPS) location.
App integrity information: a Google Play Integrity verdict confirming that the App and the device are genuine.
Gameplay data: your progress, settings and an optional nickname. This data is stored on your device. If leaderboards or invites are enabled, your nickname, progress and invite links are also processed on our servers.
Ad interaction data: which ads were shown, watched or clicked, used to grant rewards and to measure and bill advertising.
Support messages: if you email us, your email address and the content of your message.

We do not collect contacts, photos, files, microphone or camera data, precise location or sensitive personal information. Reminders in the App are scheduled locally on your device; we do not use push notification tokens.

All in-game money, gems and items are virtual and have no real-world value.

2. How we use information

To provide, operate and maintain the App, including saving progress and granting rewards.
To display advertising, measure ad performance and, where permitted, personalise ads.
To detect and prevent fraud, cheating, abuse and security incidents.
To understand stability problems and improve gameplay.
To respond to your support requests.
To comply with legal obligations.

3. Third-party services

The App uses the following third-party services, which collect and process data under their own privacy policies:

AppLovin MAX (advertising and ad mediation): applovin.com/privacy
Google AdMob and other advertising networks connected through mediation (advertising): policies.google.com/technologies/partner-sites
Google Play services, including Play Integrity (app integrity and security): policies.google.com/privacy

We do not sell your personal information. We share data only:

with the advertising partners listed above, to show and measure ads;
with service providers that host our servers and email, who may use the data only to provide their services to us;
with Google, for Play services and Play Integrity;
when required by law, or to protect the rights, safety and security of our users, our games or others;
with a successor, if our games are transferred as part of a merger or acquisition, subject to this policy.

5. Advertising and your choices

The App is free and supported by ads. Some rewards are available when you choose to watch a rewarded ad.

Where required by law (for example, in the European Economic Area, the United Kingdom and Switzerland), the App asks for your consent before ads are personalised. You can refuse and still use the App; you will see non-personalised ads.

You can limit ad personalisation at any time by resetting or deleting your advertising ID in your device settings (Settings → Google → Ads, or Settings → Privacy → Ads on some devices).

6. Data retention and deletion

Gameplay data stays on your device until you clear the App’s storage or uninstall the App.
Install ID, device information and fraud prevention signals are kept for up to 24 months after your last use of the App, then deleted or anonymised.
Support emails are kept for up to 3 years.
Advertising partners keep data according to their own policies.

You can ask us to delete data associated with your device at any time. See Delete my data for instructions.

7. Data security

Data sent between the App and our servers is encrypted in transit (HTTPS). We limit access to the data to what is needed to run the App and apply reasonable technical and organisational measures to protect it. No method of transmission or storage is 100% secure.

8. Children

The App is not directed to children under 13 (or the minimum age required in your country). We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us and we will delete it.

9. Your rights

Depending on where you live (for example, under the GDPR, UK GDPR, CCPA/CPRA or India’s DPDP Act), you may have the right to access, correct, delete or export your data, to object to or restrict certain processing, to withdraw consent, and to opt out of the “sale” or “sharing” of personal information for targeted advertising. We will not treat you differently for exercising these rights.

To exercise your rights, email privacy@mountainhead.games. Because the App has no accounts, we may ask for details about your device (such as its model and approximate install date) so we can find the right records. We respond within 30 days. You may also lodge a complaint with your local data protection authority.

10. International transfers

We and our partners may process data in countries other than your own, including the United States. Where required, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses.

11. Changes to this policy

We may update this policy from time to time. Changes take effect when published on this page, and the “Last updated” date above will change. For material changes, we will also notify you in the App.

12. Contact

Mountainhead Games: privacy@mountainhead.games